Why Branding is a Leadership Issue, Not a Marketing One

Written By Rebecca Hoeft

“Every day, leaders shape brands through decisions. What gets prioritized. What gets ignored. How employees are empowered to act. How issues are handled when expectations are not met. These choices create consistent behavior patterns. Those patterns define the brand.”

Read Morris Hoeft Group’s CEO, Rebecca Hoeft latest article as an Inc. Magazine contributor.

Rebecca Hoeft
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