In the News: Cracker Barrel tried to look forward while everyone else looked back — and it bombed

“Nostalgia is what I call a comfort currency. We’re in a time of uncertainty — people aren’t sure about the economy, their jobs, or even the tone of the culture. But in times of uncertainty, people crave familiarity. That’s the opportunity for brands.”

Morris Hoeft Group CEO, Rebecca Hoeft

Read the full article here: Cracker Barrel tried to look forward while everyone else looked back — and it bombed