Introducing the Brand Impact Index™: Audits That Open Doors to Brand Growth
At Morris Hoeft Group, we believe brand isn’t just what you say — it’s what people believe. And belief is built over time, through every touchpoint, every interaction, every promise kept.
Yet too many organizations have blind spots in their brand. They don’t always see the cracks between what they stand for and how they show up online, in a sales conversation, or through an onboarding experience. Those cracks erode trust.
That’s why we’ve created the Morris Hoeft Group Brand Impact Index™ — a strategic brand audit designed to help you uncover those blind spots, measure what matters, and create clarity for growth.
Two Ways to Start: Essential vs. Comprehensive
We know not every organization needs (or is ready for) the same level of depth. That’s why we’ve structured two audit offerings:
1. Essential Audit (Your Brand X-Ray)
Best for organizations who want a quick but meaningful read on brand health.
Discovery call + brand asset review
Audit of purpose, positioning, and identity
Omnichannel diagnostic (website, social, collateral, sales touchpoint)
CX Heat Map (awareness → loyalty)
Competitive scan (3–5 players)
Brand Belief Index report + 60-min debrief
The Essential Audit is like a brand X-ray: it gives you the clarity you need to see what’s strong, what’s fragile, and what needs attention.
2. Comprehensive Audit (Your Brand MRI)
For leaders who want to go deeper — and come away with a roadmap for action.
Includes everything in Essential, plus:
Employee alignment survey
Customer/partner interviews
Deeper omnichannel audit (incl. onboarding & service)
Rituals & Sacred Words analysis (Primal Branding lens)
Expanded competitive scan (10 players + whitespace opportunities)
Macro-trend readiness assessment (AI, sustainability, DEI, industry shifts)
Prioritized 90-Day Action Plan
The Comprehensive Audit is like a brand MRI: it goes beyond surface-level checks to reveal cultural, experiential, and market dynamics that determine whether your brand will thrive or struggle.
What You’ll Get
Both audits provide a Brand Impact Score (out of 100), highlighting strengths and risks across six dimensions:
Purpose & Positioning
Identity & Messaging
Omnichannel Experience
Audience & Community
Internal Alignment
Market & Measurement
You’ll also see a CX Heat Map, competitive insights, and a clear set of Quick Wins to build momentum immediately.
Why Start Here?
Because in a noisy, fractured world, the most powerful thing your brand can be is believable.
The Brand Impact Index™ gives you a shared starting point: a clear-eyed view of where your brand is today, and a roadmap to where it could go tomorrow.
Ready to see your brand differently?
Book your Brand Impact Index™ audit today and take the first step toward building a brand people believe in — and belong to.