Collaborative Product Launch in Fintech
Industry: Fintech & Banking
Challenge
A fintech company partnered with a consortium of banks to develop an innovative financial product designed to help Fortune 500 corporations meet their organizational goals while making a measurable difference in the communities they serve. The product had high potential, but the partnership needed a unified launch strategy that spoke to both corporate impact objectives and financial performance.
Solution
Morris Hoeft Group embedded a fractional CMO to lead a collaborative, cross-organization effort:
Developed a unified brand and messaging platform that aligned the fintech and banking voices into one cohesive, purpose-driven narrative
Crafted impact storytelling to highlight how the product enabled corporations to drive business results and strengthen communities
Designed a highly targeted outreach strategy for potential corporate clients, including thought leadership placements, industry event activations, and direct executive engagement
Coordinated omni-channel execution — from digital campaigns and webinars to executive briefings and in-person presentations
Results
Built significant awareness of the product in targeted Fortune 500 circles during its initial market entry
Established early relationships and credibility despite the long sales cycle typical in corporate finance
Reached productization goals, laying the groundwork for sustained adoption and co-marketing between the fintech and banking partners